Graphic Design, Illustration

Creative Loafing

Agency: Copeland

Team: Blake Tannery, Todd Durkee, Nico Giarrano, Katrina Lenzly and Greivin Cruz.

Client: Creative Loafing

My Role: Illustrator, Graphic Designer

Year: 2017-2018

Background

After 45 years since its inaugural weekly release, Creative Loafing re-emerged as the foremost cultural voice in Atlanta. Copeland created a revitalized positioning, a captivating tagline, a dynamic launch campaign, and a comprehensive visual identity system—of which I designed several components.

Iconography

Inspired by the geometry of the Creative Loafing logo, this set of icons is designed with simplicity, making them versatile for a wide range of brand applications.

Logos

See & Do

I designed and animated a logo for the “See & Do” section of Creative Loafing which details cultural events in and around Atlanta to immerse oneself in the social life of the city.