Powerbond® is Tandus Centiva's hybrid resilient sheet flooring made of a heterogeneous construction of nylon and closed-cell cushion. In 2017 this product turned 50 years old. ICON was tasked to create a visual identity to celebrate this milestone. I designed a set of numbers from 01 to 50 and created two illustrations for their celebratory booklet. 

Creative Direction: Blake Tannery. Art Direction: Will Schroeder.  Photography: Katrina Lenzly